|Publicly Available Screen Shot: The unlocking of the Hogwarts Express|
Recently, over a seven day period, the website launched a contest for early access to the site. One million people were able to answer questions relating to the seven books of the Harry Potter series. One question was made available each day at a random time and only as long as it took to fulfill the quota of registrants for that day. The answers to the questions were entered into a web address that redirected the user to a Pottermore related site (e.g. Sony a sponsor of Pottermore) where the user can find a magic quill. The magic quill then took them to the registration page for beta users.